brand support
These guidelines will help you tell Giving Kitchen’s story accurately and consistently.
GK Logo Usage
The primary GK logo comes in two different lockups: center arched and left aligned. Usage of these logos should depend on application and layout. However, the center arched logo should be prioritized when possible.
CLEAR SPACE: Giving Kitchen’s logo should always have ample clear space in all contexts. The diagram below shows the minimum amount of buffer that should surround the primary logo. This margin is represented by the height of letters in “GIVING.”
SCALING: Scaling of the GK logos have no predetermined sizes. Each application should welcome plenty of negative space to give the logos enough breathing room. There is no maximum size for logos, but minimum sizes are 75 px wide for digital applications and 0.4” wide for print applications.
GK Terminology
Please use the following language when talking about Giving Kitchen’s mission and work.
About Giving Kitchen: Giving Kitchen (GK) is a nonprofit organization that provides emergency assistance to food service workers through financial support and a network of community resources. Their goal is to create a food service community in which crises are met with compassion and care. Giving Kitchen is a James Beard Humanitarian of the Year award winner and one of Fast Company’s 2022 Brands That Matter. Since its inception, GK has served over 12,596 food service workers and awarded over $8.5 million in financial assistance. For more about Giving Kitchen, visit givingkitchen.org and follow @givingkitchen on Facebook, X (Twitter), Instagram, and TikTok.
How to Talk about Giving Kitchen:
GK’s tagline: “We are Giving Kitchen and we help food service workers.”
GK has two programs: Financial Assistance and Stability Network. Learn more about our programs and how to talk about them here.
GK serves “food service workers,” which includes restaurant, catering, concessions, food truck, cafeteria, and bar + taproom workers.
Always use “Giving Kitchen (GK)” before using only “GK” to refer to the organization.
Don’t use “the” in front of Giving Kitchen unless referring to another noun. (i.e. “They walked over to Giving Kitchen to ask for help.” vs. “They walked over to ask the Giving Kitchen team for help.“)
Use GK as an acronym, not TGK.
GK Toolkit
In this toolkit, you'll find everything you need to tell your community about Giving Kitchen! Thank you for supporting food service workers in crisis. Together, we are Giving Kitchen and we help food service workers.
GK Marketing
As Giving Kitchen’s focuses on serving more food service workers, our primary goal is education when supporting the marketing efforts for events benefiting GK. Whether it’s sharing how the outcome of an event will provide impact for clients, setting up an outreach table, or providing a speaker at the event, our focus will be to help more food service workers in crisis.
Please note that our marketing support commitment for events will be discussed, and commitments made, on a case-by-case basis.
Event Marketing
Companies organizing events benefiting GK are responsible for coordinating the event from beginning to end unless arrangements are made with the GK development team. This includes the sale of tickets, advertising, or other marketing efforts that are essential to the success of the event. Please submit press releases, flyers, or other marketing materials for review before distribution to give the GK team time to provide edits that best support GK’s messaging.